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Because now Sustainable development has become a lifestyle and a source of daily inspiration, because beauty and fashion can help spread the word in a very attractive way, several big names in fashion such as Agatha Ruiz de la Prada, Jean-Claude Jitrois, Jerome L'Huillier, Kenzo Takada, Marithe and Francois Girbaud, Ylan Anoufa, Swarovski by On Aura Tout Vu or Antik Batik have kindly agreed to support the operation Be Cycle & Fashion. Daily reports and bikes pictures on www.oneheartchannel.com.

Be Cycle & Fashion: By transforming these twelve bikes into true pieces of art, artists expressed their vision of an ethical fashion, in line with the times, in order to sensitize the public to experience the daily life and sustainable development in a friendly and creative way.

The Be Cycle & Fashion 2010 Designers

Agatha Ruiz de la Prada, godmother of the operation

Kenzo Takada

Marithe + Francois Girbaud

Jean-Claude Jitrois

Karim Bonnet

Ylan Anoufa

Jerome L'Huillier

Antik Batik

Francois Duris, for Peugeot

Kaori Ito

Swarovski by On Aura Tout Vu

The designers participating to the event all have an eco-responsible attitude on a daily basis. They share the commitment of the ACT Responsible Association, which supports a more responsible communication. With this eco-creative operation that became a reality thanks also to our partner Peugeot, we want to say to all generations that sustainable development, far from being a constraint, can be experienced in a glamorous, trendy and creative way.

Since 2001, the non-profit ACT Responsible association collects international advertising campaigns that promote social and environmental causes. By exhibiting these campaigns to the world, the association seeks to show how the creativity of advertising can be used to help & promote sustainable development issues.

This bikes customisation concept has been created by the Press agency Idenium and co-produced by One Heart Channel a TV channel dedicated to solidarity and environmental causes. One Heart Channel dedicated a site to Be Cycle & Fashion with daily interviews, reports and videos from the making of avaliable on www.oneheartchannel.fr/becycle.

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For more information contact anna@oneheartchannel.com or check www.oneheartchannel.com

Press Release
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